Firewater, Scumbucket, Mother Tongue, Rotor, Coogans Bluff, Daily Thompson, The Flying Eyes, Jud ... What looks like the "Who's who" of alternative rock is actually part of the label Roster of Noisolution, a music label that was founded exactly 25 years ago. So it's time for a laudatory speech, because there are not so many record companies anymore, which have made such an outstanding contribution to alternative rock music in recent years as Noisolution. The mastermind behind it all is Arne Gesemann, who at the time of its founding primarily wanted to live out his preference for punk rock, while the development over the years naturally favoured the Berlin label to feel comfortable with other varieties of alternative rock music. After all, the latest releases are discreetly in progressive (Kaskadeur) or stoner rock (Daily Thompson).
"Brain. Some sit on it - we stand on it", is the slogan, thick, big, black on white on top of the very first print advertisement that Brain Records placed in March 1972. "Every album DM 22,- without obligation. Guide price incl. VAT" is very small at the bottom left. 22 DM for "Lonesome Crow" by the Scorpions, "Together" by Jane, for Gomorrah's "I Turned To See Whose Voice It Was", for "Neu!" by Neu! and Spirogyras "St. Radigunds". The covers of these five albums are shown on the advertisement, they are the first ones ever released on Brain Records. They are the beginning of a perhaps non-commercial, but certainly artistic success story.
