It's called effectiveness. On their third album "Circumambulation" True Widow prove that even with simple riffs and simple rhythms a maximum effect can be achieved. Everything on this album is clearly arranged: one riff per song, one stoic groove per song. And this is exactly the reason why every song is immediately catchy. In addition there are slow songs with a lot of reverberation. It's slow anyway, only occasionally Midtempo is reached. This is heavy at first (for example in "Creeper"), because the guitars can creak quite a bit despite their minimal use. But there are also brighter moments like in "I:M:O" or in "Four Teeth", which almost exudes pop appeal with a female voice. Dark, mind you. Shoegaze meets Stonerrock so to speak. "Trollstigen" is such a wonderfully tough, dark, hard piece, while "HW:R" (yes, the trio from Dallas, Texas has a sense for cryptic titles) exudes a touch of country. If you like the Slo-Mo heroes Earth, you also like True Widow, even if she is a bit faster and works with vocals.
Top track: HW:R