"Brain. Some sit on it - we stand on it", is the slogan, thick, big, black on white on top of the very first print advertisement that Brain Records placed in March 1972. "Every album DM 22,- without obligation. Guide price incl. VAT" is very small at the bottom left. 22 DM for "Lonesome Crow" by the Scorpions, "Together" by Jane, for Gomorrah's "I Turned To See Whose Voice It Was", for "Neu!" by Neu! and Spirogyras "St. Radigunds". The covers of these five albums are shown on the advertisement, they are the first ones ever released on Brain Records. They are the beginning of a perhaps non-commercial, but certainly artistic success story.